Regional Tourism Ticketing Platform
Development of a ticketing platform supporting both online and in person sales for a tourism service.
Year
2025
Platform
Shopify
Company
3WKonzepte GBR, Marketing Affen
Role
Design, Development, System Setup
01
Overview
This website was made for a tourism company offering scenic road trips with vintage buses and trains. The project involved redesigning an existing e-commerce system and rebuilding the ticketing platform to better support event-based bookings and day-to-day operations.
The previous system involved a lot of manual work for managing events, customers, and tickets, which slowed down daily operations for the team.
One important challenge was migrating existing data into the new system. Many customers already had active tickets, so it was essential to keep everything working without interruptions or lost information.
Another challenge was supporting different ways of selling tickets, both online and in person, which required a flexible and easy-to-use system for staff.
There was also a need to improve ticket validation at events, replacing a manual checking process that was prone to errors.
I rebuilt the ticketing system using Shopify and implemented an event-based solution to manage bookings across multiple categories.
To ensure existing bookings were preserved, I migrated customers and orders using structured import processes combined with manual validation, working closely with the team to support a smooth transition.
For in-person sales, I designed a custom workflow to support external partners selling tickets independently, with role-based access and flexible payment options.
At the same time, the system kept ticket data and availability synchronized across all sales channels, reducing errors and preventing double bookings.
QR-Based Ticket Validation
To improve reliability during events, I implemented a QR-based ticket scanning system, replacing manual ticket checks with a faster and more accurate process.
Operator Usability
Improved system usability for non-technical staff by simplifying ticket creation and streamlining backend workflows.
Purchase Experience
Simplified ticket purchasing and registration by streamlining the booking process and delivering tickets directly via email.
02
Results
The platform has been in continuous use since launch, supporting event operations across multiple categories and handling real customer bookings over time.
It has been used to manage recurring events throughout the year, with both online and in-person ticket sales working reliably. The ticket validation system has performed consistently during live events, reducing manual effort and improving operational efficiency.
The client continues to use the system for ongoing events, with only minor support needs, indicating a stable and practical solution aligned with real-world usage.
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Rapid Growth
New Customer Sign-ups
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12 Mo.
Support and Zero Critical Errors
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Boosted
Booking Conversions
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3
Synced Sales Channels (Online shop, In-Person and Partners)
