FREQUENZREICH
A calming, experience-driven wellness website designed to reflect the connection between body, mind, and relaxation.
Year
2025
Platform
WordPress / Elementor
Company
3WKonzepte GBR, Marketing Affen
Role
UX/UI Design, Frontend Implementation.
01
Overview
The project focused on designing a wellness website that creates a calm and trustworthy feeling. The goal was to turn this feeling into a clear and easy-to-use design, so users can understand the different therapy services and book appointments without confusion.
The main challenge was balancing a strong visual style with strict content requirements. The client had very specific preferences for images and rejected many typical wellness visuals. This required careful selection of images that felt more natural and authentic.
At the same time, the design needed to stay consistent and easy to use, while clearly separating similar service pages so users could understand the differences without confusion.
I designed a consistent visual system that reflects the client’s idea of relaxation. I used soft shapes, warm colors, and carefully selected images to create a calm and balanced interface.
Because of strict requirements for visuals, I chose and adapted images that feel natural and not overwhelming, while keeping the design consistent across the website.
To improve navigation, I created clear visual differences between service pages and structured the layouts so users can easily understand each service.
I also improved the booking process by adding dynamic form behavior. This allows services to be pre-selected based on how users enter the page, making the booking process faster and easier.
Visual Direction
Defined a consistent visual language by carefully selecting and adapting imagery to match a subtle and authentic wellness aesthetic.
Navigation Clarity
Structured service pages with distinct visual cues to reduce confusion and improve user orientation.
Dynamic form Population
Implemented dynamic form logic to pre-select services based on user navigation, reducing steps and improving booking efficiency.
02
Results
The final website delivers a calm and cohesive user experience that aligns with the brand’s identity while remaining clear and easy to navigate. Users can quickly understand available services, move confidently between pages, and complete booking requests with minimal effort, resulting in a more accessible and user-friendly platform.
