Real Estate Platform
A real estate website connected to an external system to automatically sync and manage property data.
Year
2024
Platform
WordPress (Custom Data Integration)
Company
3WKonzepte GBR, Marketing Affen
Role
Frontend Development, Data Integration & Automation
01
Overview
The project focused on building a real estate website that automatically displays property data from an external system. Instead of managing listings manually, the goal was to create a reliable connection between the website and the client’s data source, so all property information stays up to date without extra work.
On the old website, property data had to be entered manually, which caused extra work and made updates less reliable.
During the design process, I identified an opportunity to connect the website directly to the company’s existing central data system, which was already used to share listings across other platforms.
This required building a custom solution to sync and update the data automatically, removing the need for manual entry.
I built a structured workflow in WordPress using JetEngine to manage property listings. I integrated data from an external system and mapped it to custom fields to automate updates.
To support this, I developed a custom import process that collects and updates the data automatically. This reduced manual work, avoided duplicates, and improved overall stability.
On the front end, I implemented dynamic visibility rules to hide empty fields. This ensured that each property only showed relevant information and kept the layout clean and consistent.
Data Integration
Integrated external property data into WordPress and mapped it to structured fields using WP All Import and JetEngine.
Automation
Set up automated processes to regularly update property listings without manual work.
Data Processing
Developed custom logic to process and prepare incoming data for reliable import.
02
Results
The final system provides a reliable and automated way to manage property data without manual input. Listings are continuously synced from the external platform, ensuring that the website always reflects the latest information. This reduces operational effort, improves consistency across platforms, and allows the client to manage all data from a single source.
+
400K
Automated data updates processed
+
150K
Property records imported
+
200
Updates handled daily
+
18
Months Continuous stable operation
