Berg-Wiese
A custom, multilingual digital platform for a premium hotel, engineered with a 4-language architecture and a seamless booking system designed for a global audience.
Year
2025
Platform
Wordpress, WPML
Company
3WKonzepte
Role
Web Designer
01
Overview
Berg-Wiese is a premium boutique hotel and apartment destination designed for guests seeking comfort and relaxation. To cater to a diverse European clientele, the business required a modern, highly polished digital presence that effectively showcases their unique rooms, amenities, and seasonal offerings directly to international travelers.
The primary challenge was expanding the hotel’s digital reach through targeted online marketing and a robust multilingual framework. The platform needed to look flawless and read naturally across multiple languages simultaneously. Additionally, the existing setup lacked an optimized user experience (UX), making it difficult to convert international visitors into direct website bookings or seamlessly guide them to partner channels like Booking.com.
To transform the hotel’s digital presence, I executed a complete technical and visual overhaul utilizing WPML to engineer a seamless, 4-language architecture and integrating the Easy Booking engine to streamline the international guest reservation workflow. The development involved leveraging WordPress Custom Post Types to build a flexible, dynamic back-end structure for localized room and pricing data, while conducting meticulous cross-browser layout testing to guarantee a high-performing, fluid user experience across all language variations.
Advanced Multilingual Architecture
Engineered a seamless 4-language setup (German, English, Dutch, and Danish) using WPML to handle dynamic, localized content switching effortlessly.
Integrated Booking Engine
Implemented and customized the Easy Booking online system, creating a frictionless, intuitive reservation workflow for guests.
UX Redesign & Optimization
Completely overhauled the user interface, optimizing mobile layouts, font readability, and clear calls-to-action (CTAs) across all language variations.
02
Results
The redesigned platform has been live and performing flawlessly for over a year, significantly expanding the hotel’s international reach and market competitiveness. By breaking down language barriers and removing friction from the reservation funnel, the new digital experience translated directly into measurable business growth, boosting both direct website conversions and third-party channel performance.
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1 Year
Successfully Running Maintaining perfect cross-browser stability, language syncing, and zero downtime since launch.
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Massive Increase
Multilingual Revenue. Dramatic spike in direct website reservations from Danish, Dutch, and English-speaking guests.
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UX Optimization
Conversion Boost. Overhauled navigation and responsive layout design heavily reduced bounce rates across all devices.
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Indirect Channel Growth
Strategic external link optimization significantly increased referral traffic and completed stays on third-party booking platforms.